A small, family owned business was in the need of a redesign for their 20 year old website. The new website was already underway when I joined the team and I helped out with visual design guidance, freshening up branding, logo redesign, and updating business cards. I also provided a detailed usability, accessibility and functionality review of the new published website and offered some ideas for fixes. Check out the new website here.
The Smart Stitch lettering is iconic to this little business and a part of the store sign which the owner was keeping. It was important to recapture it in the new branding.
old Smart Stitch website
A little detective work uncovered Arial as the original font and I was off to give it a fresh new look for the landing.
The Smart Stitch name served as the trusted logo, and there was no need for a new one. But the old favicon was in a dire need of a makeover.
I came up with a few ideas and variations, and made sure the accessibility and visibility was good.
By the choice of stakeholders, the winner is...
The owner of Smart Stitch needed to print new business cards so she asked me to freshen them up and tie them in with the look of the new website.
Since most of the website was already built when I joined, I decided to provide a detailed report of usability and accessibility and offer some solutions to problems I encountered.
Soon enough it was time to release the the website into the world wide web. You can visit the Smart Stitch website to see the final result, or check out one of my other projects below.
